Spring 2026
Cut Line: The Form and Flora Maxi Denim Skirt
FTM 318: Fashion Development Process
The Fashion Development Process course at the Wilson College of Textiles included developing a fashion product for an imaginary company and its specific target sector from concept to design to manufacturing to garment creation using Adobe Illustrator, Gerber Accumark, and CLO3D.
With a generous grant from Cotton Inc., the Spring 2026 FTM 318 class designed a cotton denim-focused collection.
This project was accomplished with my peers: Immanual Jackson (Product Development and Merchandising Manager), Carrie McLawhorn (3D Technical Designer), Hajira Salman (Technical Designer), and Wiri Shwe (Technical Designer).
Sponsored by Cotton Inc.: received a classroom grant for materials to utilize in this project (fabric).
Programs Used: Adobe Illustrator, Gerber AccuMark, CLO3D, Canva
Concept & Moodboard
Cut Line was inspired by urban motion and off-duty cool. Sculpted low-rise and mid-rise jeans, low-slung denim and slouchy layers, and statement basics meant to anchor a wardrobe. The palette stays grounded in classic indigo, washed black, and stone denim, elevated with subtle distressing, unexpected seam lines, and contrasting color details. Each piece is designed to evolve with the wearer’s style that feels effortless yet intentional.
This project included designing a denim piece of clothing from concept to creation, accounting for design preferences among target sectors, current fashion trends, fit and sizing, manufacturing and technical packaging, cut-and-sew, and marketing. The class was split into groups, with each group acting as a different sector of the brand; this design was created by the Womenwear group, where I served as the Apparel Designer.
Moodboard images sourced from Pinterest; Moodboard created on Canva.
Target Market & Persona
Demographics:
-
Women
-
Age: 18-30
-
City, urban-dwellers, on-the-go, fashionable, “cool girl”
Psychographics:
-
Steady 9-5, drinks after work type, Rachel Green, marketing girly, photography
-
Shopping habits: new garment every 2 weeks, retail therapy, high-quality and cool, with the times/fashion forward, they are the trend/trendsetters, shops vintage but brand loyal, wears layerable basics.
Images sourced from Pinterest.
The Form and Flora Maxi Denim Skirt
Features various denim washes with complementing thread colors, a laser-etched floral design on the bottom corner and back pocket (and all over the fabric for one colorway), and a back zipper and snap closure.
I designed this skirt and illustrated the florals in Adobe Illustrator!
Gerber AccuMark Pattern & Markers
Gerber AccuMark Patterns
Gerber AccuMark Model Editor
Gerber AccuMark Pattern Names
Gerber AccuMark Pattern Marker
Technical Package Placement Pages
Technical Package was created on Adobe Illustrator.
CLO3D Sizes and Fittings
Sizes (CLO3D Avatars)
The fit size/reference size was Women's M.
Finished Garment Measurements
CLO3D Garment Rendering
First Fitting
Second Fitting
Full Size Run Fitting
CLO 3D Storefront Mockup
The in-store merchandising of the Form and Flora Denim Maxi Skirt highlights the garment's structure and versatility through a clean, elevated display. The Mannequins are styled with simpler tops or blouses to showcase the skirt's silhouette and styling features. The skirt is also folded on display tables throughout the store alongside curated accessories to inspire styling and encourage add-on purchases for customers. Branded banners and campaign imagery create a cohesive and polished in-store experience themed around the Cut Line aesthetic.
Online Shop Product Page and Subscription Email
The landing page, when clicking on The Form and Flora Maxi Denim Skirt on Cut Line's online shopping website, features multiple image views and color options for the skirt.
The product details include a description of the garment, thorough material information, and in-depth care instructions.
Product Page was created in Adobe Illustrator; Skirt model was rendered in CLO3D.
For frequent Cut Line Shoppers who have subscribed to the email list, the email promotion would include notification of new stores opening and new products launching.
I designed the email mockup on Adobe Illustrator!
Marketing the Product
Cut Line's marketing strategy focuses on visual storytelling. The brand highlights The Form and Flora Maxi Denim Skirt's structure and softness through a cohesive marketing presence across digital and print platforms. By combining styled imagery with consistent messaging, Cut Line aims to position the skirt as both modern and timeless, appealing to style-conscious consumers.
The image features a CLO3D-rendered figure wearing The Form and Flora Maxi Skirt while posed in the Cut Line store on the cover of Vogue magazine to showcase print marketing of the product.
I designed the Vogue Magazine mockup in Adobe Illustrator!
Marketing the Product
Instagram Feed Post
Instagram Shop Ad
Instagram Reel
I designed all the Instagram mockups on Adobe Illustrator!
Animated Reel Mockup
Reels on Cut Line's Instagram feature close-ups of the Form and Flora Maxi Denim Skirt to showcase every detail and design of the garment. The models wearing the skirt will pose in Cut Line's storefronts to show the full streetwear aesthetic. Other reel ideas include filming models wearing the skirt in city streets and at trendy places, like popular clubs, parties, and bars, to show the versatility and "coolness" that the skirt brings.
I designed the CLO3D-rendered animation and Instagram Reel mockup in CLO3D and Adobe Illustrator!
Final Garment Construction & Cut Line Denim Collection Physical Storefront
After each sector of the company (class groups) completed their Cut Line garment, they were displayed in a storefront at the Wilson College of Textiles. The Form and Flora Maxi Denim skirt can be seen worn by the mannequin on the far right.
With a purchase of the Cut Line Form and Flora Maxi Denim Skirt, the customer receives a Cut Line denim keychain with a plush of the laser-etched Form and Flora hibiscus design!
Laser etching the floral design: